Logo Pricing

Tiers & packages for brand marks that scale.

Blueprint

Essential logo package for new brands and small businesses getting started.

  • 2 logo concepts
  • 1 revision round
  • Primary logo lockup (color + black + white)
  • Basic color palette (1–2 colors)
  • Export files: PNG, JPG, PDF
  • Simple usage notes (light do/don't)

$400

Signature

Everything in Blueprint, plus:

  • 3 logo concepts total
  • 2 revision rounds total
  • 1 alternate lockup (horizontal or stacked)
  • Black/white & single-color versions for included lockups
  • Custom color palette (up to 3 colors)
  • Export kit: PNG, JPG, SVG, PDF
  • Mini brand sheet (logo, colors, fonts)

$600

Expression

Everything in Blueprint and Signature, plus:

  • 5 logo concepts total
  • 3 revision rounds total
  • All needed alternate lockups (horizontal + stacked)
  • Social icon + favicon
  • Full color system (primary, secondary, accents)
  • Complete file kit: PNG, JPG, SVG, PDF, EPS
  • Social header set (Facebook, LinkedIn, YouTube banners sized + exported)
  • Email signature design (simple, brand-matched layout + editable file)
  • Presentation mockups (2–3)

$1,000

✦ All logo packages include:

Initial consultation or discovery call to discuss goals and direction
Creative brief & design questionnaire to capture your vision and preferences
Concept presentation with feedback and refinement opportunities
Organized Google Drive delivery with labeled folders for easy access

Add-ons

Extra revision round
Adds one additional round beyond what's included (applies to selected concept).
$50
Rush turnaround (2-3 business days)
$150
Business card design
Front/back, aligned to your logo + colors. Print-ready PDF + mockup.
$100
Sticker/label design
Circle/square/rect; print-ready files.
$65

Frequently Asked Questions

Blueprint: 5–7 business days · Signature: 7–10 · Expression: 10–14.
Need it faster? Add Rush Turnaround (48–72 hrs).

Blueprint: PNG, JPG, PDF
Signature: PNG, JPG, SVG, PDF
Expression: PNG, JPG, SVG, PDF, EPS
(Need an extra format in a lower tier? Ask for an upgrade.)

Concepts: 2 / 3 / 5 (Blueprint / Signature / Expression)
Revisions: 1 / 2 / 3 rounds.
Extra edits = Extra Revision Round add-on.

Yes—after final payment, you get full commercial rights to the final approved logo. Unselected concepts stay with me (portfolio use only).

Revisions = tweaks to an existing concept (color, spacing, proportions, minor layout).
New concept = a different idea/direction (new symbol, new style). New concepts aren't included after concepts are presented.

Yes. Expression includes print-ready EPS. Need Pantone/spot color or embroidery/screen-print versions? Available as add-ons.

Signature adds one alternate lockup (horizontal or stacked).
Expression includes all needed alternates + social icon & favicon.
(Blueprint is primary lockup only.)

Name creation, trademark/legal checks, full brand guidelines (unless in Expression), and large collateral projects. These can be add-ons.